battle cry

American  

noun

1. a cry or shout of troops in battle.

2. the phrase or slogan used in any contest or campaign.

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battle cry British  

noun

1. a shout uttered by soldiers going into battle

2. a slogan used to rally the supporters of a campaign, movement, etc

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Etymology

Origin of battle cry

First recorded in 1805–15

Example Sentences

Then former President Donald Trump's battle cry to "Make America Great Again" rallied troops back into action.

From Salon

The Rams’ battle cry this year was “Run it back.”

From Los Angeles Times

Most of the online chatter referred to the planned gathering at Brasilia’s Three Powers Plaza as “Selma’s party” — a play on the Portuguese word for “selva,” a battle cry used by Brazil’s military.

From Seattle Times

Even within a protest with “freedom” as its battle cry, freedom of speech seemed had limits.

From New York Times

They took up the battle cry “Storm the Winter Palace,” an allusion to the toppling of Russia’s czarist order.

From Los Angeles Times